Job Description

Job Posting Title: Marketing Specialist - Choose To Make A Difference

West Coast University and American Career College are seeking a Marketing Specialist with experience in cross-team collaboration to drive projects forward. The ideal candidate has strong project management skills, can prioritize workloads, and takes initiative to meet deadlines while delivering high-quality results.

This role supports marketing programs and campaigns, manages agency relationships, and ensures efficient project execution. If you possess strong communication skills, can streamline processes, and thrive in a fast-paced environment, this position offers an exciting career opportunity.

Responsibilities:

1. Collaborate with creative teams and agencies to develop briefs and guide creative direction for advertising materials across print, social media, SEM, SEO, websites, email, radio, video, display ads, and other channels.
2. Lead and coordinate cross-functional communication to ensure timely project delivery.
3. Manage advertising and email calendars, tracking progress and deadlines.
4. Analyze and optimize email campaigns, including routine testing.
5. Review marketing collateral and recommend updates to meet objectives.
6. Maintain relationships with campus leadership, internal stakeholders, and agency partners.
7. Act as a liaison between campus and creative teams for marketing needs.
8. Monitor media performance and provide regular updates.
9. Recommend creative or media mix changes to improve performance; strategize with media agencies on planning, execution, and reporting against ROI and KPIs.
10. Ensure all marketing materials comply with standards.
11. Assist in planning and coordinating logistics for photo and commercial shoots.

Required Experience & Skills:

1. Bachelor's degree required.
2. 2-3 years of relevant marketing experience.
3. Knowledge of marketing principles, advertising, and communication strategies.
4. Experience with Asana and/or Workfront preferred.
5. Strong interpersonal communication skills.
6. Ability to analyze, organize, prioritize, and meet multiple deadlines.
7. Familiarity with digital marketing strategies and channels.
8. Experience managing traditional and digital media buys.
9. Experience collaborating with web design, SEO, PPC, and IT teams.
10. Intermediate proficiency in Excel.
11. Curious, broad-minded, and adaptable.
12. Calm under stress, inspiring team leadership.
13. Experience managing budgets.
14. Comfortable working with high-level executives and in collaborative settings.
15. Excellent time and project management skills.
16. Ability to multitask in a fast-paced environment.
17. Proven ability to meet ongoing deadlines for media and projects.
18. Strong leadership skills for calls with partners.
19. Willingness to travel approximately 10% as needed.

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Salary Range: USD $70,153.30 - USD $101,733.10 per year. Bonus: Not eligible.

About American Career College:

For over 40 years, American Career College has been dedicated to educating students for healthcare careers, guiding them from students to caregivers. Our values include teamwork, transparency, and a student-centric approach, fostering a supportive and growth-oriented culture.

Equal Opportunity Employer:

American Career College is committed to diversity and inclusion, proudly embracing all applicants and fostering an inclusive environment.

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