Job Description

Red Tomato is a nonprofit organization and food hub, based in Providence, RI. Rooted in fair trade, we strive to bring transparency, sustainability, and equity to every aspect of our work. Food has the ability to connect and empower communities. We work with fruit and vegetable farmers across the Northeast, and with partners throughout the US, to connect farmers and eaters, sell and market fresh produce, and build a just, ecological food system that allows farms and communities in our region to thrive. We’ve built many innovative programs–including EcoCertified , a certification, marketing and supply chain network for fruit growers; Bypass, expanding food access by connecting regional farms directly to urban communities; and Farming and Food Narrative Project, a research and communication initiative. We offer options for hybrid work from home and office. Position: Marketing and Digital Media Coordinator We seek an experienced marketing and digital media manager who is passionate about food, farms and social change, and who believes the role of marketing is not just about reaching the consumer or others in the food world, but interfacing with our sales team and developing custom marketing support to a variety of stores. Each customer works differently so it is also about understanding best approaches. Within this scope, the marketing manager must have the ability to write, edit and shape the messaging and storytelling about our brand as it relates to sales, consumers and special initiatives. Looking for a person who has the ability lead, “jump right in” and “take charge”. Job Responsibilities: Develop and implement B2B and direct-to eater brand and marketing strategies, working closely with Executive Director, Art Director and RT team. Develop, manage and implement marketing and promotion of RT programs, including Trade and Sales, EcoCertified, Bypass and other initiatives, in collaboration with RT team, farmers, and other partners.•Ability to interview, write, edit and update grower stories and special programs. Support development and implementation of expanded Eco marketing program, working closely with Founder, Special Projects Director, and partners. Translate program and mission-based work into compelling stories that can inspire a broader audience, including consumers and funders. Incorporate current consumer research and insights, customer feedback, and emerging food system thought into RT marketing.•Build and track metrics to measure RT reach and impact. Develop and implement annual plans and budget as part of the Marketing Strategic Plan. Digital Marketing: Maintain and develop website, enews, social media platforms, and digital content and communications consistent with RT and Eco brand and organizational goals. Build a strong, engaged digital community through targeted and collaborative digital media campaigns amplified by growers, customers, and other partners. Trade and Business Development Marketing: Plan and implement customized marketing support for RT customers, including marketing materials, sales presentations, demos and events, in collaboration with Trade and Supply Chain team. Support and implement Business Development strategy and initiatives in collaboration with Trade and Supply Chain team. Other Responsibilities: Represent Red Tomato at events, and assist in general office support. Requirements: Minimum 5 years relevant marketing or communications experience; more experience desirable. Experience in food or farming also desirable. Strong written and verbal communication skills, one-on-one and in groups. Experience with Excel, Word, Wordpress, Mailchimp and other basic digital tools. Knowledge, experience, and enthusiasm in standard and emerging digital media platforms, (ie: website, Facebook, Twitter, Instagram) Experience in setting and achieving marketing metrics and goals. Creative, organized, self-directed and disciplined. Team player on a mission-driven, small team; able to work both collaboratively and independently and make a positive contribution to workplace culture. Commitment to Red Tomato mission of strengthening the viability of family farms and a fair, accessible, ecological food system. Appreciation for diversity in people, experience and ideas. Benefits and Perks: Competitive salary commensurate with experience $55 – $70K Annually + Benefits. Health insurance. Retirement plan with employer match. Generous paid time off, including vacation, sick leave, and holidays. Flexible work schedule with hybrid work options. Supportive and collaborative work environment. #J-18808-Ljbffr Red Tomato, Inc.

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