Job Description

Marketing Assistant - Law Firm Hybrid, NYC
We are seeking a proactive, detail-oriented, and highly organized Marketing Assistant to support the firm’s Marketing Operations Supervisor.

• Draft and format basic email communications, internal updates, and invitations with attention to tone, clarity, and brand consistency.
• Assist in formatting newsletters, alerts, and event invitations using the firm’s email and design platforms.
• Maintain consistent branding across all outgoing communications and firm materials.
• Update the firm website regularly with content such as news announcements, job postings, newsletters, and new hire bios.

• Update and maintain CRM contact records, mailing lists, and distribution groups in platforms like InterAction or Nexl.
• Input and track contact and engagement data for events, campaigns, and newsletters.
• Event Planning & Execution
• Assist in the coordination of client events, CLE programs, conference sponsorships, and internal initiatives.
• Help prepare materials for attorney conferences including briefing documents and targeted attendee lists.
• Format and distribute event invitations; manage RSVPs and confirmations through the firm’s CRM system.
• Place and track orders for branded giveaways and marketing materials; manage vendor timelines and delivery logistics.
• Content & Campaigns
• Coordinate approvals, scheduling, and posting of digital content (LinkedIn, email campaigns, website updates).
• Support creation and light editing of marketing materials, pitch collateral, bios, and practice overviews.
• Help manage internal content calendars and timelines.

• Pull and compile data for marketing reports including email metrics, social media engagement, and campaign performance.
• Conduct research and prepare historical summaries for attorney and firm submissions for legal directories and rankings (e.g., Legal 500, Chambers).
• Assist in preparing benchmarking summaries for firm rankings and award nominations.

• Maintain organized digital folders for marketing materials, bios, historical event data, and submission files.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–2 years of relevant experience in a professional services or legal environment preferred.
• Familiarity with Microsoft Office Suite, especially Outlook, Excel, and PowerPoint.
• Experience with CRM platforms (such as InterAction or Nexl), email marketing tools (such as Vuture, Constant Contact, Mailchimp), and website CMS.
• Interest in law firm marketing, branding, and client development.

• Extremely organized and able to manage multiple deadlines.
• Proactive with a strong sense of initiative and follow-through.
• This role requires a minimum of three days a week in the office. Non-Exempt, bonus eligible.
  Salary: $70,000 - $80,000 (The exact compensation will vary based on skills, experience, and other factors permitted by law).

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands –  Manpower, Experis, Talent Solutions, and Jefferson Wells  – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

Job Tags

Similar Jobs