Job Description
Shopbop.com is looking for a strategic Head of Lifecycle Marketing to lead and evolve our global Email and Push notification programs, while driving growth for our mobile App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.
The Head of Lifecycle Marketing will own the strategic vision for Shopbop’s lifecycle marketing initiatives, leading a team that includes established marketers. They will partner with CRM to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email, Push, and App channels and advocate for innovations that drive long-term growth. The right candidate will be analytical, customer-focused, thrive in a fast-paced environment with many competing priorities, and partner across teams effectively. They will bring strategic vision, analytical depth, and cross-functional leadership skills to transform our customer engagement. This role sits within the Marketing organization, reporting to the Head of Digital Commerce & Content
Key job responsibilities
• Define comprehensive strategic vision for Email, Push notifications, and App channels aligned with Shopbop’s business goals and growth targets.
• Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, strategic testing, and optimization
• Lead strategic planning, forecasting, and goal-setting across channels, providing executive-level insights and recommendations.
• Architect next-generation personalization and automation strategies to enhance customer lifetime value
• Develop segmentation to improve targeting and relevancy of campaigns
• Champion technology investments and platform enhancements to enable advanced capabilities
• Collaborate on the evolution of customer loyalty initiatives, improving program value and driving engagement across customer segments
• Design framework for testing, measuring, and optimizing channel performance and customer engagement
• Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
• Maintain a high bar for marketing creative and copy across all messaging touch points
• Own the marketing budget for Email & Push channels, including 3rd party vendor relationships and contracts
• Stay abreast of industry trends in email/push marketing, CRM, and marketing automation
• Mentor and develop team members while fostering a culture of innovation and customer obsession
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
- Proficiency with HTML and email coding
- Experience devising marketing campaigns to support mobile App
- Experience using analytics platforms and advanced Microsoft Excel and Office skills
- Strong analytical and problem-solving skills
- Highly organized, excellent attention to detail while seeing the big picture
- Excellent communication (written and verbal) and interpersonal skills
- Experience managing 3rd party vendor relationships
- Comfortable leading presentations and communicating with senior leadership
- 2+ years of managerial experience
- Bachelor's degree in a related field
PREFERRED QUALIFICATIONS
- Experience working in an online fashion setting
- Strong interest in and familiarity with fashion
- Experience with SMS marketing
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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