Job Description

Email Marketing Specialist

Be part of an iconic story. TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!

POSITION SUMMARY:

The Email Marketing Specialist will manage the day-to-day email building, testing (QA), reviewing and execution of campaigns in Salesforce Marketing Cloud. This position plays an essential part in the Email Execution Team by providing the technical execution necessary to operate marketing channels responsible for driving traffic and revenue to Tommy Hilfiger's eCommerce and in-store business. We are looking for the Email Marketing Specialist to support all aspects of email execution as it relates to both promotional and life cycle marketing streams. This subject matter expert will take the lead on implementing A/B or multivariate testing, analyzing reporting, and providing actionable recommendations from learnings. The Email Marketing Specialist will be the primary contact for all email service provider inquiries and lead implementation of all template updates and redesigns. This role will be responsible for validating work flows, optimizing automated programs, and maintaining proper tracking across all email attribution channels.

PRIMARY RESPONSIBILITIES:

• Manage production of multiple email campaigns using Salesforce Marketing Cloud (SFMC).
• Campaign coding using HTML/CSS/Ampscript
• A/B or multivariate tests and campaign versioning
• Dynamic and/or personalized module insertions
• Email QA for content and rendering across email clients and mobile devices
• Set up email creative for internal team QA and approval
• Handle change requests quickly and efficiently
• Schedule deployment and complete post-deployment checks
• Monitor technical issues relating to email delivery and advocate email best practices
• Troubleshoot ad-hoc issues that may arise due to segmentation, dynamic content, or data
• Responsible for the design and update of all Responsive Design/Mobile Friendly email templates, utilizing HTML/CSS/Ampscript code language to drive relevant content dependent on device
• Identify solutions for supporting complex email campaign requests using data, advanced scripting language, and other ESP capabilities
• Develop new data-driven campaigns, and personalization initiatives leveraging SFMC
• Partner and collaborate with members of the Email Execution team and operations agency to ensure knowledge sharing and process efficiencies
• Create and maintain audience segmentation files from the CDP

QUALIFICATIONS:

• 2+ years in email marketing, retail preferred
• Bachelor's degree; preferred in areas of computer science, marketing or related technical field
• Experience implementing queries, automations, content and journeys in Salesforce Marketing Cloud required (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)
• Salesforce Certification or a strong Trailhead history a big plus
• Experience optimizing HTML to display across leading browsers and email clients
• Strong written and verbal communication skills
• Knowledge of key email fundamentals: CAN-SPAM compliance, deliverability, spam complaint rate, etc.
• Meticulous attention to detail and strong organizational skills necessary
• Proficient in Microsoft Office products
• Basic understanding of Data Management Platforms
• Must be flexible to adapt to changing trends of business and projects
• Must be a self-starter with the ability to see the big picture in timeline and resource planning. Be adept at collaboratively working with varied personalities and cross-functional departments
• Have the ability to handle multiple tasks/projects within adherence to deadlines and budgets
• Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
• Ability to work in fluid environment with changing priorities required

Pay Range: $63,000---$85,200

The Company will not sponsor applicants to this position for work visas or any other work permits

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