Job Description

Location: Berkeley, CA (4 days on-site)

Role Overview

Drive high-quality traffic and maximize ROI through paid digital advertising campaigns across multiple platforms.

Key Responsibilities

• Develop and optimize PPC campaigns (Google Ads, Microsoft Ads, Meta, Display)
• Conduct keyword research and implement bidding strategies
• Track KPIs (CTR, conversion rate, CPL, CPB) and analyze performance data
• Ensure accurate tracking protocols and resolve issues
• Monitor competitor strategies and industry trends
• Collaborate cross-functionally on paid advertising recommendations

Requirements

• Experience: 4+ years in Performance Marketing with full-funnel SEM, Meta, and Display
• Technical Skills: Google Ads, Microsoft Ads, Meta, GA4, Power BI; Salesforce/HTML a plus
• Core Competencies: Data analysis, marketing strategy, PPC campaign management
• Soft Skills: Strong communication, project management, ability to handle multiple priorities
• Education: Bachelor's in marketing or related field
• Preferred: Travel industry experience

Interview Process

1. Recruiter Screen (30 min)
2. Hiring Manager Interview (30 min)
3. Panel Interview (90 min, in-person)

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